After graduating with an honours degree in psychology in the last century, I undertook coffee and washing up duties for the editor of a busy local London newspaper. While there, I worked my way up to senior reporter and gained the NCTJ news qualification.
One of my biggest investigative successes was to uncover hush-hush plans to close a London hospital. It's open to this day. I now write, edit and coach groups and individuals – as well as working as a freelance journalist.
I Have A Story
Life story • Business storytelling • Podcast
Your story, your way
We work with individuals and companies to capture stories that can be used for legacy, marketing, publicity, personal and business branding, or to simply take pride of place in your home and family
Biography & Memoir
Ever wanted to write your biography or about a part of your life that you wish to capture, forever? It can be daunting to know where to begin and what to include. This is where expert help via workshops and courses can turn the process of chronicling your life story easier.
Writing your story to recognise and value what you have done can be surprisingly life-affirming and underline just how much you have achieved, been through, and learned, in your time on our planet so far.
You may wish to do this for others – family, friends or the wider public – or for yourself. Writer Joy Persaud has decades of experience as a biographer and ghostwriter. She will guide you through the process with expertise and care.
Famous or not, your story is filled with unique experiences that may inspire, educate, astonish, move, and show resilience. We can guide you through writing your biography via a series of 1-2-1s, booked as a course, or we can write your biography in its entirety. Or if you simply need an overview of how to get started, we hold online and in-person workshops to help you do just that.
Listen to Joy speaking to podcaster Julie Hest about the importance of capturing life stories. Available on Spotify and Apple.
Podcast
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One of our upcoming podcasts, On the BTN Track, showcases and celebrates the people who work in Brighton & Hove – and beyond. That chap from Masterchef who runs the restaurant you love. The woman who tends the turf at your favourite sports ground. The holistic health workers. That barista whose zingy coffee kickstarts your day. The myriad musicians, actors and artists... All their tales are fascinating, inspiring, surprising, entertaining and a fabulous listen!
Podcast host Joy Persaud started working on local newspapers when they were the mainstay of communities – she had a weekly column featuring the area's great and good as well as writing about current affairs.
As well as speaking to so-called ordinary people (who were never ordinary...) she went on to interview celebrities including Bill Bailey, Alfie Boe, Jenny Agutter, Raymond Blanc, Ian Rankin, Suzi Quatro, Midge Ure, Lorraine Kelly, Lee Child, Ben Fogle, Jonathan Dimbleby and many more. Joy's interviews have been described as "better than therapy" by interviewees including the legendary Jimmy Osmond. She prides herself on her empathetic, warm approach, and understands the importance of trust.Would you like to be featured?
Business storytelling
The fact you are reading this shows you understand that how you position your business and its purpose matters – and that partnering with an expert who grasps your USP, vision and tone will take your business forward.Most of us can tell when someone has run a content idea through AI (useful though it is) to churn out words that fill space but don't quite hit the mark.
When it comes to your business, don't take the risk of sounding like everyone else – or worse, like your closest competitor...We use print, digital and the spoken word to enable you to tell your story and disseminate your business messaging the best way possible – we offer a free consultation to see what best fits your needs. If you want your marketing storytelling to be authentic and faithfully reflect your brand, get in touch.
Clients
The Times • Good Morning Britain • BBC Radio 4 • BBC Radio 5 Live • BBC Radio 2 • BBC News
• ITN • BBC Radio Sussex & Surrey • Reader's Digest • The Guardian • The Independent on Sunday • The Independent • i • Evening Standard • The Telegraph • The Daily Mail • Saga • Closer
• RBS/NatWest • Aviva • Microsoft UK • Barclays Bank • Redactive Media • New Statesman
• Medeconomics • HR • Raconteur • People Management • UKCP • FAIRER Consulting
• The Fatherhood Institute • HFEA
• Pharmaphorum • NHS Confederation
• The Work Foundation • Nursing Standard • Fox Media • Moneywise • Greater London Authority
• MSUK • NHS Careers • GP • Health Cheque
• Ghostwriting clients
